To sell anything to your customers, you need to understand them. You need to figure out their preferences, likes/dislikes, social behaviour, etc. In short, you need to think like them and find out opportunities to attract them towards your product or service accordingly.
The same applies to the Millennial generation, the newest target customers of many companies. According to Environics Analytics, Millennials accounted for about 27% of the total Canadian population in 2015. As you can see, Millennials are a valuable leads.
The growing influence of Millennials on marketing is a great opportunity for businesses to excel at trade shows. Design your trade show exhibits by keeping the target demographic in mind and attract them to your booth.
Here are four ways to do so.
1) Use Technology
Millennials are the first generation to grow up in the computer age (early 1980 to mid-2005). They are generally tech-savvy and constantly connected via the internet. Incorporate technology at your booth to attract their attention. Install customized games at your booth, offer free Wi-Fi access and use engaging visual displays.
2) Create a Lifetime Experience
This generation concentrates more on experiences, rather than possessions. They want to explore something new and share it with their friends on social media. Use this catch and design your trade show exhibits to engage them by creating a memorable brand experience. Click photos of millennials visiting your booth, surprise them with giveaways and post photos of them holding giveaways on your social media account (for example, Instagram). The target customers will feel involved and share the pictures, thus promoting your brand. Another way is to design a teaching booth where they can come and learn some new skills.
3) Be Interactive and Build Relationships
Millennials are good at maintaining their relationship with the companies they like. Design your trade show booth to involve members of this demographic through interactive experiences. During the event, engage Millennial attendees in live polls, get their opinion on different aspects of your business and ask them to give feedback for improving your products or service. This will make them feel attached to the brand and thus build a strong relationship with your company.
4) Be Bold
Any creative and bold attempt attracts this generation. Ditch the traditional corporate-like booths and don’t hesitate to experiment with the layout. Celebrate your brand by giving an artistic approach to your booth. For example, build a concert-like appearance to the booth with music, colourful lights and musical instrument inspired decoration.
Include Millennials in your marketing strategy and target the generation set to have the maximum impact on the society in the future. Try what we’ve outlined and attract more members of this flourishing generation.