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Use Digital Signage in Your Trade Show Booth Design

Don’t ignore the importance of interactive digital displays while considering your booth designs for a trade show. A well-tailored video can enhance any trade show display. However, integrating activities on interactive digital displays and signage can make your booth stand out from the rest. There are quite a few benefits which come with including digital signage in your display. A few important ones are mentioned here: The Benefits of Digital Signage Draws the Attention of Young Professionals The Read more [...]

Trade Show Audience Engagement Strategies

A company’s presence at a trade show provides them with an effective platform. They get a chance to interact with new customers and also reach out to existing ones. It provides an opportunity for them to establish their brand as a reliable one and to leave their mark among their competitors. However, over the past few years, the trade show experience has undergone dramatic changes. It’s no longer simply about the takeaways, networking or shortlisting popular speakers. They allow managers to Read more [...]

4 Dress Code Tips for Trade Show Booth Staff

A business exhibiting at a trade show aims at making it big at the event. Be it their booth’s appearance or the product demonstration, everything should be executed with perfection to generate more leads and make their brand stand out from the rest. But, apart from your trade show exhibits, there’s one more thing that is equally important in attracting more visitors at your booth, the attire of your booth staff. The dress code of your booth staff presents a professional image of the company, Read more [...]

Questions to Ask a Commercial Moving Company

Before hiring anyone for anything, some background research is required on your part. It is a cost after all, and handling trade show exhibits require experience as the equipment and marketing tools that need to be moved are sensitive. Hence, you must be ready to ask them questions. The thoroughness and quality of the response you receive will help you choose the right moving company. Here are some basic questions you should ask a potential commercial moving company before hiring them for your Read more [...]

5 Strategies to Save Costs at Trade Shows

Budget is an important aspect of every trade show. Every exhibitor decides on a specific amount of money to be invested on the booth. But, keeping all the expenses below budget is difficult. An aggressive marketing strategy could easily surpass your expected investment level. Therefore, if you have a tight budget, then it's necessary to look for cost-saving opportunities to make an impact at the event without crossing your allocated money. Here are 5 strategies to save costs, without compromising Read more [...]