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Questions You Must Ask Before Renting a Booth (Part II)

In our previous blog post, we discussed a few questions to ask event coordinators before booking a booth at a trade show. In this post, we’ll discuss a few more important questions. What Condition are Your Existing Displays in? Backwalls and banner stands don’t last forever. You must ask yourself if you’ve taken enough time to get all the display pieces out of storage and inspected them for any kind of damage. If the branding or the messaging looks outdated or even if they look Read more [...]

Questions You Must Ask Before Renting a Booth (Part I)

You will most likely have to choose between attending different trade shows unless your company is among those who set an unlimited budget to exhibit at trade shows every year. It is of the utmost importance for you to put in the time and effort into appearing at the events that will get you the highest return on your investments. But how can you know which trade shows will be the best for your company? Prior to booking a booth space at any conference or event, you must ask yourself and the event Read more [...]

Tools to Measure the Success of Your Trade Show Event

Trade shows require a lot of work from those involved in them. Everyone has to work hard in order to nuture current clients, attract new customers and create brand awareness. However, estimating success based on your personal experience and instinct at the show isn’t enough. You must be able to prove to your superiors that the money and work invested in making it all happen wasn’t a complete waste. When planning a trade show and creating a budget, you have to determine a method for keeping Read more [...]

Make a Lasting Brand Impression at Your Next Trade Show

Making sure that your company stands out to prospective clients on a crowded trade show floor may seem like an impossible task. From the distractions the attendees constantly face to the many exhibitors competing for their attention, how can you make your brand stand out without coming across as being too aggressive or pushy? Fortunately, there are some steps you can take as a business owner to enable your trade show displays to leave a strong brand impression. The following are some effective Read more [...]

How to Get More Leads at Your Next Trade Show

Closing sales at a trade show takes more than luck. The process of generating and closing leads must be defined well before the event starts. Though exhibitors mainly collect leads during the show, most have no specific plans for following up with potential clients. The success of your trade show will be determined by the strategic actions you take before, during and after the trade show. Things to Do Before the Show: Choosing the Right Show Always think about quality over quantity Read more [...]