Category Archives: Trade Show Booth

Tradeshows Can Significantly Boost Your Next Marketing Campaign

Trade show exhibits can help boost your campaign. Marketing executive, Judy Caroll, states that “99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.” This article discusses three highly-effective techniques businesses should use to connect with customers and market their brand. Creative Presentation If your goal is to present to an audience that your product is the best in the biz, then your trade show booth needs to reinforce the message. Read more [...]

5 Different Types of Trade Show Flooring Options

While designing a trade show booth, there little space for errors. You need to be ahead of your competitors. Every element of your booth must be optimized including space, staff, giveaways, furniture, banners and displays. One element that often remains overlooked is the flooring. A well-coordinated floor that complements the booth design can make your trade show displays stand out. A wide array of trade show flooring options is available for exhibitors. Each gives a different appearance and makes Read more [...]

4 Ways to Attract Millennials to Your Trade Show Booth

To sell anything to your customers, you need to understand them. You need to figure out their preferences, likes/dislikes, social behaviour, etc. In short, you need to think like them and find out opportunities to attract them towards your product or service accordingly. The same applies to the Millennial generation, the newest target customers of many companies. According to Environics Analytics, Millennials accounted for about 27% of the total Canadian population in 2015. As you can see, Millennials Read more [...]

Don’t Tell, Show Your Message with a Video

Running a booth during a trade show is a lot like competing in a race. Everyone wants to win, but chances are most people will fall by the wayside. It’s for this reason that getting the edge over the competition is so important. Attendee attention is a limited resource. Everyone wants it, but there isn’t enough to go around. Many trade show exhibit blogs talk about the merits of having an awesome display. And well, it’s true. Having a large, detailed or interesting trade show display will Read more [...]

How to Use Guerrilla Marketing for a Successful Trade Show

Trade show booths are a great medium for displaying your company’s uniqueness and creativity. Many exhibitors believe in only using tried and tested ways for promoting their trade show displays, while others think out-of-the-box. Guerrilla marketing is a creative way to make your booth stand out. It helps you in getting an edge and maximizing your investment. With this marketing strategy, you can promote your products or services in an unconventional way within a limited budget. Whether it be Read more [...]