Category Archives: Trade Show Exhibit

Trade Show Audience Engagement Strategies

A company’s presence at a trade show provides them with an effective platform. They get a chance to interact with new customers and also reach out to existing ones. It provides an opportunity for them to establish their brand as a reliable one and to leave their mark among their competitors. However, over the past few years, the trade show experience has undergone dramatic changes. It’s no longer simply about the takeaways, networking or shortlisting popular speakers. They allow managers to Read more [...]

Questions to Ask a Commercial Moving Company

Before hiring anyone for anything, some background research is required on your part. It is a cost after all, and handling trade show exhibits require experience as the equipment and marketing tools that need to be moved are sensitive. Hence, you must be ready to ask them questions. The thoroughness and quality of the response you receive will help you choose the right moving company. Here are some basic questions you should ask a potential commercial moving company before hiring them for your Read more [...]

Renting or Buying Trade Show Exhibits: Pros and Cons

Are you planning for your next trade show? If so, then you’re likely busy deciding your trade show exhibits, giveaways, designs, etc. But have you decided whether you’ll buy your trade show booth or rent it? Seasonal trade show participants prefer to buy their own booths, while regular and active exhibitors choose to rent. The decision of buying or renting depends on many factors apart from the number of times you’re participating in a trade show. Let’s discuss the pros and cons of each Read more [...]

5 Ways to Revive Your Old Trade Show Exhibits

Have you been using the same outdated trade show exhibits year after year? Don’t you think it needs an update? Customer demand and preferences change with time and so do trade show trends. Using the old booth at every trade show isn’t very effective in today’s competitive environment. It’s one of the primary reasons for the declining number of lead generation.  To keep pace with the changing trends and to make your trade show exhibits both enticing again, an upgrade is necessary. Here Read more [...]

4 Ways to Attract Millennials to Your Trade Show Booth

To sell anything to your customers, you need to understand them. You need to figure out their preferences, likes/dislikes, social behaviour, etc. In short, you need to think like them and find out opportunities to attract them towards your product or service accordingly. The same applies to the Millennial generation, the newest target customers of many companies. According to Environics Analytics, Millennials accounted for about 27% of the total Canadian population in 2015. As you can see, Millennials Read more [...]