Tag Archives: trade show booth

3 Smart Tech Ideas for Your Exhibit Booth

Technology is continuously growing and in today’s tech-savvy world, trade show marketers are brainstorming different ways to incorporate it into their exhibit booths. As an exhibitor, a technologically well-equipped booth can help you stand out on a trade show floor and also give you an edge over your competitors, even if your business isn’t related to electronics. In today’s blog post, we’ll share some smart ideas to incorporate technology into your trade show booth that can help you engage Read more [...]

5 Mistakes Your Trade Show Booth Staff Should Avoid

Booth staff are a vital asset at any trade show as your success at the event depends on them. They’re responsible for interacting with visitors on the trade show floor and converting them into your business leads. It’s very important to have the right booth staff to achieve your trade show goals and maximize sales opportunities. However, there are some crucial mistakes that booth staff should avoid. In today’s blog post, we’ll highlight some of these mistakes to help you train your staff Read more [...]

Questions You Must Ask Before Renting a Booth (Part II)

In our previous blog post, we discussed a few questions to ask event coordinators before booking a booth at a trade show. In this post, we’ll discuss a few more important questions. What Condition are Your Existing Displays in? Backwalls and banner stands don’t last forever. You must ask yourself if you’ve taken enough time to get all the display pieces out of storage and inspected them for any kind of damage. If the branding or the messaging looks outdated or even if they look Read more [...]

Make a Lasting Brand Impression at Your Next Trade Show

Making sure that your company stands out to prospective clients on a crowded trade show floor may seem like an impossible task. From the distractions the attendees constantly face to the many exhibitors competing for their attention, how can you make your brand stand out without coming across as being too aggressive or pushy? Fortunately, there are some steps you can take as a business owner to enable your trade show displays to leave a strong brand impression. The following are some effective Read more [...]

4 Dress Code Tips for Trade Show Booth Staff

A business exhibiting at a trade show aims at making it big at the event. Be it their booth’s appearance or the product demonstration, everything should be executed with perfection to generate more leads and make their brand stand out from the rest. But, apart from your trade show exhibits, there’s one more thing that is equally important in attracting more visitors at your booth, the attire of your booth staff. The dress code of your booth staff presents a professional image of the company, Read more [...]