Tag Archives: trade show displays

How to Use Storytelling as an Effective Trade Show Marketing Tool

Trade show marketing strategies are successful only when the art of persuasion is efficiently exercised on prospects. This is where storytelling can help marketers create brand value for their companies to stand apart from competitors at trade show events. Storytelling is effective in building a positive perception of businesses because it helps people to connect with a brand on an emotional level. This is the reason why a brand’s marketing campaign that tells a story to communicate how their Read more [...]

Questions You Must Ask Before Renting a Booth (Part II)

In our previous blog post, we discussed a few questions to ask event coordinators before booking a booth at a trade show. In this post, we’ll discuss a few more important questions. What Condition are Your Existing Displays in? Backwalls and banner stands don’t last forever. You must ask yourself if you’ve taken enough time to get all the display pieces out of storage and inspected them for any kind of damage. If the branding or the messaging looks outdated or even if they look Read more [...]

Down the Memory Line: Trade Show Revisited

“If you don't know history, then you don't know anything. You are a leaf that doesn't know it is part of a tree. ” ― Michael Crichton We are nothing without our history behind us. History defines and determines us. History teaches us the courses of action and the paths to follow leading way for a brighter and more secure future. It is through the footsteps of history that we learn the course of future action. Humans, in some part of their life, have been occupied in the meanders of history. Read more [...]

5 Shocking Facts for Canadians Exhibiting in USA

Planning to plunder the US market? Work at a Canadian company, which participates in a trade show in the USA? Allow us to bring forward laudable facts that can stun you. Union Labor is a Must For Almost all Trade Shows Every USA trade show needs you to use union labor. Surprising as it might be for all Toronto trade show clients who are exhibiting south of the Canadian border for the first time; the rule is neither flexible nor negotiable. While a few shows have rules of allowing you to Read more [...]

Top Reasons for a Business to Participate in Trade Shows

Trade shows or similar other public events are more than simply platforms to advertise your product or service. They provide a stage to interact with your existing as well as potential customers so that you can reach out to them in every possible way. Here we list out a top few reasons for businesses to participate in trade shows. Build a brand image This is one of the obvious advantages of trade show displays. These are opportunities for businesses to portray their brand and create favorable Read more [...]