A company’s presence at a trade show provides them with an effective platform. They get a chance to interact with new customers and also reach out to existing ones. It provides an opportunity for them to establish their brand as a reliable one and to leave their mark among their competitors. However, over the past few years, the trade show experience has undergone dramatic changes. It’s no longer simply about the takeaways, networking or shortlisting popular speakers. They allow managers to combine ways through which the attendees will get invested in the event. We will go over some ideas which will help increase engagement at trade shows.
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Technology
Modern technology doesn’t just support your needs but also helps in measuring the return on investment. For example, if you have a trade show app in place, it will allow the attendees to engage and interact instantly. With the help of event mobile apps, they can easily navigate within the venue. It will also help by automating advertising collaterals via email. The trade show app feature makes it easier for the attendees to track your location, see who’s already been there and other parallels with ease. But most importantly, event apps ensure confirmed follow up, thereby increasing the rate of engagement with potential leads.
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Customer Engagement
This must be the main focus while exhibiting at a trade show. For effective and proper customer retention, it’s important to ensure that the sales and marketing team have updated their research. This goes for any important lead or attendee who might have stopped by the booth. They must be engaged without fail. It’s important to have a plan set out for customer engagement so they have a positive experience. This ensures that they either continue to remain customers or convert to definite leads. This could include anything from invitations, special offers and access to networking events in person or through the app. The time that you give to them and their interaction with you are the leading factors that determine their reaction towards your brand.
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Personalization
There are numerous routes you can take when it comes to technology. Among them all, personalization is considered key. It’s a sad truth that even today many of the attendees leave trade shows without the information they had been looking for. This happens because trade shows concentrate mainly on giving out a bulk of information but it’s mostly not what the attendees are looking for. By the time the attendees process the excess information and reach what their concerns are, they lose interest. This may result in a probable loss of sales. It’s another place where an event app comes in handy. They can easily be modified to suit the customer’s needs. Personalized and interactive technology can be tailor made making it more convenient for the user to look for information.
As an exhibitor at a trade show, it’s important to look at what you’re offering from the customer’s perspective. Put yourself in their shoes and think what could attract you to your own booth. Remember to be impressionable and noticeable and to give out relevant information to all attendees. If you can engage with your customers and make them happy, they’ll be happy to return the favour.
