What exactly are trade shows? Well if you have been to an event, where there are rows and rows of tables draped with cloth and boring backdrop, that is a trade show event. So in this environment, what is it that stands out? What is it that is unique and catches the attention of people?
The creation of a remarkable trade booth is a simple job, as long as one is willing to invest a little money, time and some creative juice to this event. Using these 4 ideas, one can make an excellent trade show booth.
- Make the booth Unique
Trade shows are great investments in terms of money and time. If you are at all investing in a trade show booth, you must make sure that it truly stands out. The best investment in this case is a booth that can be used and reused for years to come. Also make sure that the booth you are selecting can be modified to various different sizes. Thus you can increase or decrease the footprints of your company in various trade shows while maintaining the visually stimulating elements of the booth as well as staying true to the brand.
- Dominating the swag race
The promotional items one selects for their trade show generates maximum impact on the ability to attract attention as well as create a buzz. People most likely will not give any positive outcome with just a crappy pen. So instead try making it all the more interesting. Invest in such give-away stuff that will actually be valued by people. Something, for which, you will be remembered and recollected. The trick in this case lies in the give-aways. You can also give away prizes for on the spot contests. Not necessarily everyone has to get a prize, but make sure whoever gets it, gets such a one that is of utmost value.
- Host a game and other activities
There is nothing in the world more interesting, than participating in an event, where you can win prizes from. Come up with an interesting and exciting game that is of utmost relevance to your industry. In short your trade show booth must have something that not only brings audience, but makes them stick to it. Make the attendees, sign up for games and contests. This way, not only will you be popular in the event, you will have a list of interested people and generate leads, you can make use of later.
- Live Demo of the product or service
If you are spending money on a trade show, hopefully the product or service is unique and valuable. The trade show attendees in this case are like returning sales calls. Demonstrate the value of your product, and in this stance prove why is it you that should be considered market leader. The more value the audience can generate from your stall the better.
Trade show booths can get you a rewarding experience while demonstrating greater ROI. Having a remarkable trade show booth, is one such element that can certainly help you materialise your business goals!
