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Trade Show Etiquette 101

From planning and designing your booth to training staff, every aspect of your trade show booth experience should be thought out prior to event day. But exhibitors too often overlook the importance of booth staff training, and the results can be dissatisfactory at best. Wondering why? Picture yourself as an attendee entering a trade show booth staffed by people who are unprofessional and way too casual in their behavior. Would you even enter that booth? Or even if you enter, would you stay? That’s Read more [...]

How to Make Your Trade Show Booth Successful with Games

When you plan to exhibit at a trade show, you want to drive more traffic to your booth. So, how are you going to do that? One of the more interesting ways is to include fun games that will not only draw the attention of visitors but also make your booth stand out. But you need a strategy to make it work. If you’re wondering where to begin, keep reading as we walk you through the gaming strategy and a few fun (and effective) games. The Strategy Without a strategy, you might go haywire and wonder Read more [...]

10 Important Things to Consider When Designing Banner Stands

Banner stands are one of the popular trade show displays used by exhibitors to showcase their brand. However, they will be effective only if they are designed properly keeping all the essentials intact. From the brand name, the logo of the company, tagline, featured products or services to the contact details; you have to include all this information without cramping the layout. This is just the beginning, there are many other things that should be considered when designing banner stands including Read more [...]

Popular Trends to Follow for a Successful Trade Show

When you’re exhibiting at a trade show, your focus is to stand out and attract the attention of the visitors. But how are you planning to achieve this? That’s where the latest trends, new designs, and implementing some smart ideas can come in handy. Though these trends are always changing, these unique additions can be the key to your next successful event. To help you in this context, our experts are going over several popular trends that can make your show a hit! Fun Engagements Do Read more [...]

7 Important Things You Need to Budget for a Successful Trade Show Booth

Are you exhibiting at a trade show? If so, then this blog-post can come in handy as it will walk you through all the important things that you need to budget for. This is crucial because without proper planning and budgeting you may run into the risk of spending more than what you had expected. Now, if you’re wondering where to start from, then you should first understand the purpose of your trade show booth. Once you’re clear with your requirements, you can begin budgeting all the necessary Read more [...]