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4 Ways to Maintain Brand Consistency at Trade Show Events

A lot of time and effort is invested by marketers to build a brand identity that clearly portrays what the business stands for. They aim towards creating a positive brand image to influence customers’ perceptions and buying decisions. Trade shows are treated as an integral part of brand communications strategy as they help businesses to showcase their brand and cost-effectively connect with thousands of existing customers and prospects. Maintaining brand consistency is very important at trade Read more [...]

A Comprehensive Digital Marketing Guide to Trade Show Success for First Time Exhibitors

Trade shows offer one of the biggest networking and sales opportunities for businesses, whether big or small. These events however, are a large marketing spend and require a well-crafted strategy and tactical plan to make the most of its revenue potential. Several factors determine the success of a trade show, including the design and appearance of your trade show exhibit booth, products and services that you decide to launch, the literature, promotions, advertising, and integrated marketing strategy. Throughout Read more [...]

3 Smart Tech Ideas for Your Exhibit Booth

Technology is continuously growing and in today’s tech-savvy world, trade show marketers are brainstorming different ways to incorporate it into their exhibit booths. As an exhibitor, a technologically well-equipped booth can help you stand out on a trade show floor and also give you an edge over your competitors, even if your business isn’t related to electronics. In today’s blog post, we’ll share some smart ideas to incorporate technology into your trade show booth that can help you engage Read more [...]

5 Mistakes Your Trade Show Booth Staff Should Avoid

Booth staff are a vital asset at any trade show as your success at the event depends on them. They’re responsible for interacting with visitors on the trade show floor and converting them into your business leads. It’s very important to have the right booth staff to achieve your trade show goals and maximize sales opportunities. However, there are some crucial mistakes that booth staff should avoid. In today’s blog post, we’ll highlight some of these mistakes to help you train your staff Read more [...]

Why Trade Show Branding is Crucial for Your Exhibit’s Success

Trade shows provide a great opportunity to increase the visibility of your business, grow your network, and build relationships with prospects. Effective trade show branding plays a major role in achieving these goals. It helps to shape the psychology of the trade show attendees regarding the perception of your business and what you stand for. Successful branding of your booth also helps your business emerge as a powerful and immediately identifiable organization and initiates communication between Read more [...]