All posts by Manny

How to Close Sales with Difficult Customers at Trade Shows

When you are working a trade show, closing sales is the primary aim for many businesses. A trade show is considered a success when you get sales through leads generated there. But the key to closing sales largely depends of the type of customer you are handling. With difficult customers, you have to put in that extra effort. This may seem tricky, but it is not entirely impossible if you have efficient and calm representatives working your booth. The key is to stand your ground and make the customer Read more [...]

All You Need to Know to Choose the Right Trade Show

To get noticed by potential clients and other brands in your type of business, active participation in business exhibitions and trade shows is essential. These events connect you to the right audience, including potential clients. They also help you learn more about your competitors, as well as new business ideas and strategies associated with your type of business. Does this mean you have to be at every trade show in every corner of the country? No. The key is to learn how to recognize the right Read more [...]

10 Awesome Ways to Build Your Brand at Trade Shows

What is your objective when you exhibit at a trade show? Are you showcasing your products and services? Are you trying to build brand awareness? In either case, trade shows are a perfect platform for establishing your brand and showcasing what you have in store for consumers. However, standing out at a big event can be challenging. After all, you aren’t the only exhibitor. That is why you should have a proper marketing strategy in place, along with other elements such as trade show displays, booth Read more [...]

How to Use Digital Marketing to Promote Your Trade Show

Exhibiting at a trade show is an excellent way to make your presence felt in your industry. To make your trade show performance a success, you should focus on impactful exhibits and a strong marketing strategy. However, there is one more thing you should use effectively to drive more traffic to your booth. That important element is digital marketing through social media platforms. Social media has tremendous potential to engage consumers. According to one survey, internet users spend an average Read more [...]

Everything You Need to Know About Brand Consistency

‘Consistency is the key.’ Businesspeople always preach this when it comes to branding. But have you ever wondered why? Brand consistency is an important part of any marketing strategy and is a sure way to win people’s trust. Now, how are you planning to do that? The first step is to make potential customers feel like they know your company. This is possible primarily through brand consistency. That includes putting out similar messaging through logos, colours, typography, marketing content, Read more [...]