Category Archives: Trade Show Displays

How to Successfully Pull off Your First-Time International Trade Show?

Attending an international trade show as an exhibitor for the first time is overwhelming- particularly when you are going to a foreign country for that purpose. There are many arrangements that have to be done and missing out anything can put your company’s reputation at stake and incur significant loses. When you have so much to take care of, getting over-stressed is natural. This post is a comprehensive guide to organizing every detail you need to take care of to pull off your first international Read more [...]

Graphics Designing Tips for a Successful Trade Show

Trade shows and fairs are great venues to make new connections and promote your company to new audiences. On average, brands have a very short time frame to communicate their vision and message to any passersbys at the trade shows, making engaging graphics a necessity. The graphic design of your banners highlights your company’s goals and position compared to your competitors. This post discusses various tips which will help you improve your display graphics so that it attracts more people Read more [...]

4 Trade Show Budgeting Tips for Small Businesses

Trade shows are an excellent way for businesses to build a network and connect with their target customer base. But participating in a trade show is often an expensive activity for small businesses. There’s a long list of activities that demand attention when planning for a trade show and it can get tricky to create an accurate budget. If you’re thinking of exhibiting at an upcoming trade show, here are some helpful budgeting tips to help you save on costs while planning for a successful performance. Read more [...]

How to Use Storytelling as an Effective Trade Show Marketing Tool

Trade show marketing strategies are successful only when the art of persuasion is efficiently exercised on prospects. This is where storytelling can help marketers create brand value for their companies to stand apart from competitors at trade show events. Storytelling is effective in building a positive perception of businesses because it helps people to connect with a brand on an emotional level. This is the reason why a brand’s marketing campaign that tells a story to communicate how their Read more [...]

Questions You Must Ask Before Renting a Booth (Part I)

You will most likely have to choose between attending different trade shows unless your company is among those who set an unlimited budget to exhibit at trade shows every year. It is of the utmost importance for you to put in the time and effort into appearing at the events that will get you the highest return on your investments. But how can you know which trade shows will be the best for your company? Prior to booking a booth space at any conference or event, you must ask yourself and the event Read more [...]