From planning and designing your booth to training staff, every aspect of your trade show booth experience should be thought out prior to event day. But exhibitors too often overlook the importance of booth staff training, and the results can be dissatisfactory at best. Wondering why? Picture yourself as an attendee entering a trade show booth staffed by people who are unprofessional and way too casual in their behavior. Would you even enter that booth? Or even if you enter, would you stay? That’s Read more [...]