Marketing experts are formulating new measures continuously to augment company sales. Organizing trade shows for business promotion is one of the effective strategies. Intellect is applied incessantly to ameliorate business exhibition, so that desired impact is applied on the prospective customers. As a result, only display of products and services with graphical texts and minimum interaction between staff and attendees, will not serve your purpose. You need to think out of the established constraints to entice people.
Demonstration of a new product or change in service will convey your objective in intact and convincing manner. The ‘Live’ factor makes product demo powerful and incredible.
Do you need to spend money solely on the appearance of your booth?
Be different from others. Think one-step forward and evaluate details to meet your ROI in true sense. Your active customers are already contented by your product, but they are in your trade stall for a cause. Familiar with your good quality they would like to know more about the product, the changes made or regarding new products launched by your brand. Ask yourself, is minimal display the complete answer? No, you need to unveil the essentials in front of them.
What the Stats Say
As Exhibit Surveys, Inc. states, 67% of attendees are potential customers and 49% of attendees plan to buy not only one but two of the products or services exhibited. You need to take these lucrative percentages to your profiting stride. Don’t miss a breadth to let your prospective consumers pass-by.
Once you have established your trade show with bright graphics, big display images and meaningful signage, use product demo to communicate your business merits live with your booth visitors.
Things You Could Do
- Highlight the star-value of the product: Avoid long revelation of detailed features. It is wise to hit on the exact aspect, which is the USP of your service. Lengthy disclosures will gradually become tedious and your visitors will find the set-up boring to keep up with.
- Make attendees a part of your exhibition: Don’t allow the audience to be mere spectators. When you instruct your staff to communicate with the attendees, remind them to invite individuals from the audience and make them a part of the demonstration. The approach of entertaining a crowd to create an impressive influence should be light and funny. Excessively overt and serious approach will mar your effort to involve the visitors. There must be a little humor.
- Assign the task to the wittiest presenter: You know your employees or team members better than anyone. Choose someone who has every aspect of the product in mind. It is depressing to witness something memorized and repeated in charmless approach. Besides being adept in product information, the presenter should be witty to respond to audience queries and have appealing personality.
- Keep the demo short: Stretching the demo long is losing the audience. Even marketing experts imply that the maximum tenure of ten minutes is enough to make the right impact on the minds of the visitors.
For the cause of absent individuals, who could be your potential buyers but missed your trade show, use Facebook and other social media platforms to give them the tidbits of your demo. Utilize photography to aid your product description with big and prominent pictures. Even informative brochures, pamphlets and leaflets designed with pictures will give more idea on the demonstrated proposition.
