Making sure that your company stands out to prospective clients on a crowded trade show floor may seem like an impossible task. From the distractions the attendees constantly face to the many exhibitors competing for their attention, how can you make your brand stand out without coming across as being too aggressive or pushy? Fortunately, there are some steps you can take as a business owner to enable your trade show displays to leave a strong brand impression. The following are some effective tips to help you make your booth unique and truly amazing for all who see them.
-
Know The Details Of The Space
Before you design your booth, it’s imperative for you to know the details of the space you’ll be using during the trade show. You should know how big or small the space is, whether your booth will be placed in a corner, in the middle, or next to a pillar and if there are any limitations to booth height etc. Also, take other practical elements into consideration such as where the outlets are located and if the vendors have any limitations to abide by. It’s critical to know this information before you start designing your trade show display.
-
Highlight Your Brand Logo
It’s important for you to make your logo clearly visible on your display. Make sure that your booth at the trade show is compatible with the purpose and goal of your business. Also, take other factors into consideration such as assuring that the logo is properly lit. It mustn’t be overlooked as it can directly impact the first impression it makes on the attendees. A great way to create brand recognition is to associate your brand and logo with an attractive and welcoming display.
-
Draw the Crowd
A striking booth isn’t the only component to draw in a crowd during a trade show. You must also put some thought into how you’ll make your company’s display stand out. Incorporating audio or a digital signage is a great way of attracting the attendees’ attention. Some ideas which can attract attention is featuring coloured lighting in your booth, having pictures of your products and also incorporating completed project scrolling on a monitor.
-
Easily Accessible Contact Information
Creating a display is a great investment unless the attendees leave without getting your contact information. You must ensure that the company’s information is easily accessible and available to leave with for the visitors who wish to speak to you one-on-one or may be in a hurry. In the current digital world, people take pictures of everything. You can make your contact information visible for those who may want to take a picture of the information.
-
Make The Crowd Stay
Once they’re drawn in, how can you convince the attendees to stay longer for you to be able to give so you’re able to provide services, contact or product information? Create a way for them to stay longer with demonstrations, video displays or even by making your interactive. This will provide you with a chance to reveal special deals which can only be honoured for the attendees who sign up for it.
Following these easy tips can ensure your company stands out at the next trade show, and also leaves a lasting impression on the attendees. Don’t allow your business to get lost in the sea of trade show booth displays and designs.
