Approaching Trade Show Booths The Shakespearean Way

This morning, when I was assigned the task of writing a blog for my company, I sat and wondered what minute input is there that has been omitted by my fellow colleagues before.

Scanning through the pages of Google for some authentic yet intriguing ideas I landed at a quote from the famous bard:-

Cowards die many times before their deaths; the valiant never taste of death but once. – Julius Caesar.

As always, Shakespeare brought to me an authentic and enthralling manner of grasping the needs and minds of the readers, who cater to our pages.

I decided to do it Shakespearean Style.

Better three hours too soon than a minute too late – Merry Wives of Windsor

When talking trade shows, we believe there can be nothing more apt than this. Exhibitioners have to understand the value of punctuality and discipline at a trade show frontier.  Meeting deadlines not only helps you save a few hundred bucks in terms of avoiding last minute hassles, it eliminates stress as you know, everything is in place. And nothing will demand attention when your guests or attendees start walking in.

All the world’s a stage, and all men and women merely players – As you like it

Often quoted in relation to the trade show world, this quote states how important it is to your audience anticipating your product, from the moment you set foot in the venue. Your onstage behavior is what matters to your audience, not your backstage preparation. At any trade show, you are representing your company, and if you are not careful enough you might actually spoil your company’s reputation. Definitely, this will be more magnified when you are in your booth space.

Etiquettes. Yes, proper booth etiquettes stupendously thrust you to succeed in your booth attempts. We are all players playing up our potentials at these shows after all.

But men are men; the best sometimes forget – Othello

Your staff might be extraordinarily trained in the manners of presentation and handling customers at any trade show booth. But is that really enough? Is there absolutely nothing that they can falter at? Do you believe they are beyond making mistakes?

It is definitely good to behold this level of trust at your employees and watch them excel in almost every frontier of the trade show booth requirements. But then again, small refresher training did not do anyone any harm ever.

We definitely do not want to speak out – “Et too Brute, THEN FALL CEASAR” at the end of the show now, do we?

Listen to many, speak to a few – Hamlet

We know you will need to juggle your attention span with many, and yes that is definitely the most crucial gait to having a winning streak by your side.

At the same time, it is equally important to have your interested attendees make the most of their visit at the booth. Talk to those few you feel are worth with your attention span. Satisfy the rest with just a little courtesy and a heart-warming welcome and smile. That should be enough for them to feel welcome.

Men at some time are masters of their fates: The fault, dear Brutus, is not in our stars, but in ourselves, that we are underlings. – Julius Caesar

We may be underlings, but we are the sole masters of our fates. No one can dither us from our robust self-motivation. We are known for our achievements not our stars.