One of the most effective ways to increase sales and revenue for your business is through trade shows. If done properly, they can be very helpful for any business. But in order to get the benefits, you need to understand all the requirements of the event. A trade show has the potential to be hugely rewarding for your business. However, you need to be extremely careful while choosing the right exhibit, supplier, and staff because trade shows are a very expensive investment. The right approach can significantly enhance the chances of generating positive ROI for your business. Because of this, choosing the right type of professional trade show booth design company, to set you up is essential.
Prioritize Your Goals for Trade Show Booth
To begin with, you need to first decide about the marketing goals you expect to achieve from this tool. Pre-planning your trade show exhibition properly is the stepping stone to a successful trade show booth. Even though, not all trade show booth designs will suit every business; there are some common marketing goals that everyone wants to achieve. Every business wants to generate more leads, increase their brand awareness among potential customers, attract more visitors to their booth, promote their products and services, and generate more sales for the company. When you have your priorities sorted out, it will be easier to communicate with your trade exhibit design partner. You can avoid unnecessary expenses by prioritizing the design features that are important to you when you are consulting with a professional.
Pay Attention to Company Track Records
American clinical psychologist Paul E. Meehl wrote, “…behaviour science research itself shows that, by and large, the best way to predict anybody’s behaviour is his behaviour in the past…”. The best way to choose a company to design and manufacture your custom trade show booth is to take a good look at their past track record of service to similar clients. When you are searching for trade show exhibits designers online, you will find the information on their “about us” and “testimonials” section of their websites. Pay attention to how long they have been in the business and how they handled themselves.
When you are looking for a company, it is better to opt for the established ones who have been in the business for over a decade. Their experience in the field will help them understand your requirements better. An established professional has a proven method for successful trade shows, which they have developed over years of practice.
For example, we have been providing service for more than 25 years and have helped numerous customers with flawless trade show exhibit presentations. The general rule of thumb is that the longer a company has been in the business, the better their services will match up to your expectations.
Specific Experience Within the Industry
Track records are fine, but you need a company with some experience for a great trade show booth design as well. When you are searching for a design, manufacturing and logistics company, make sure to find out about their specific experience within the industry similar to yours.
You need to pay attention to the type of history the company has, not just the amount of experience. Even if a company has a longer track record but specializes in a different industry than yours, then it will not do you any good. On the other hand, if you want to create a lasting brand impression at your next trade show, then a company with a relatively shorter track record, but more expertise in a similar industry will be more beneficial for your business.
Check Their Examples of Previous Work
Lastly, remember to always ask your trade show exhibit design company to provide you with previous examples of their work. Not only will it give you an idea about the company, but also will help you compare. The best way to do it is to ask for a sample of booths the companies have worked on in the past. You will get an idea of whether their work is impressive enough and can live up to your expectations. Another aspect to check is if the previous list of clients only benefitted from their work once or continued using them afterward as well.Proof of company loyalty from previous clients is a great mark of their efficiency. If you are interested in knowing how to create a cost-effective plan for a trade show booth, then comparing their work will be very helpful in getting the best deals.
Trade shows are an incredible opportunity to generate leads and close deals on the spot. If you are thinking of trade shows and want to attract more traffic to your trade show booth, then you can get in touch with the expert team of Exhibit Express. We can help you get noticed and achieve your marketing goals.