How to Use Social Media for Promoting a Trade Show Event

Trade show marketers are now emphasizing integrating social media into your on-site event marketing strategy more than ever. Social media is one of the best channels to boost your company’s event presence and also reach out to your potential customers who didn’t attend your show. Therefore, to get optimal results, you’ll need a solid social media marketing plan that works for your business. In today’s blog post, we’ll guide you through some smart ways to utilize social media before, Read more [...]

How to Use Storytelling as an Effective Trade Show Marketing Tool

Trade show marketing strategies are successful only when the art of persuasion is efficiently exercised on prospects. This is where storytelling can help marketers create brand value for their companies to stand apart from competitors at trade show events. Storytelling is effective in building a positive perception of businesses because it helps people to connect with a brand on an emotional level. This is the reason why a brand’s marketing campaign that tells a story to communicate how their Read more [...]

How to Use Video Marketing to Boost Trade Show ROI

Incorporating videos in your trade show marketing strategy can help you get better exposure and sales results. As an exhibitor, if you’re still not leveraging videos to educate and engage your trade show attendees, then you’re overlooking a powerful marketing tool. According to Vidyard, an online platform for businesses, about 70% of marketers claim that videos help them generate most conversions. This is mainly because viewers remember video content for a long time when they have engaged Read more [...]

Questions You Must Ask Before Renting a Booth (Part II)

In our previous blog post, we discussed a few questions to ask event coordinators before booking a booth at a trade show. In this post, we’ll discuss a few more important questions. What Condition are Your Existing Displays in? Backwalls and banner stands don’t last forever. You must ask yourself if you’ve taken enough time to get all the display pieces out of storage and inspected them for any kind of damage. If the branding or the messaging looks outdated or even if they look Read more [...]

Questions You Must Ask Before Renting a Booth (Part I)

You will most likely have to choose between attending different trade shows unless your company is among those who set an unlimited budget to exhibit at trade shows every year. It is of the utmost importance for you to put in the time and effort into appearing at the events that will get you the highest return on your investments. But how can you know which trade shows will be the best for your company? Prior to booking a booth space at any conference or event, you must ask yourself and the event Read more [...]