Tools to Measure the Success of Your Trade Show Event

Trade shows require a lot of work from those involved in them. Everyone has to work hard in order to nuture current clients, attract new customers and create brand awareness. However, estimating success based on your personal experience and instinct at the show isn’t enough. You must be able to prove to your superiors that the money and work invested in making it all happen wasn’t a complete waste. When planning a trade show and creating a budget, you have to determine a method for keeping Read more [...]

Make a Lasting Brand Impression at Your Next Trade Show

Making sure that your company stands out to prospective clients on a crowded trade show floor may seem like an impossible task. From the distractions the attendees constantly face to the many exhibitors competing for their attention, how can you make your brand stand out without coming across as being too aggressive or pushy? Fortunately, there are some steps you can take as a business owner to enable your trade show displays to leave a strong brand impression. The following are some effective Read more [...]

How to Get More Leads at Your Next Trade Show

Closing sales at a trade show takes more than luck. The process of generating and closing leads must be defined well before the event starts. Though exhibitors mainly collect leads during the show, most have no specific plans for following up with potential clients. The success of your trade show will be determined by the strategic actions you take before, during and after the trade show. Things to Do Before the Show: Choosing the Right Show Always think about quality over quantity Read more [...]

Packaging and Shipping Your Trade Show Supplies

Trade shows are extremely time sensitive. You really need to be punctual with your trade show supplies. Your freight can be easily damaged or may even be delivered to the wrong location due to the time crunch. Keeping a few packaging tips in mind can help you save money and time and ensure a seamless delivery process. Here are a few things to remember. Packaging Your Materials Carefully Items which can be easily carried or taken with you mustn’t be shipped. The heavier your package Read more [...]

Use Digital Signage in Your Trade Show Booth Design

Don’t ignore the importance of interactive digital displays while considering your booth designs for a trade show. A well-tailored video can enhance any trade show display. However, integrating activities on interactive digital displays and signage can make your booth stand out from the rest. There are quite a few benefits which come with including digital signage in your display. A few important ones are mentioned here: The Benefits of Digital Signage Draws the Attention of Young Professionals The Read more [...]