Tradeshows Can Significantly Boost Your Next Marketing Campaign

Trade show exhibits can help boost your campaign. Marketing executive, Judy Caroll, states that “99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.” This article discusses three highly-effective techniques businesses should use to connect with customers and market their brand. Creative Presentation If your goal is to present to an audience that your product is the best in the biz, then your trade show booth needs to reinforce the message. Read more [...]

Renting or Buying Trade Show Exhibits: Pros and Cons

Are you planning for your next trade show? If so, then you’re likely busy deciding your trade show exhibits, giveaways, designs, etc. But have you decided whether you’ll buy your trade show booth or rent it? Seasonal trade show participants prefer to buy their own booths, while regular and active exhibitors choose to rent. The decision of buying or renting depends on many factors apart from the number of times you’re participating in a trade show. Let’s discuss the pros and cons of each Read more [...]

5 Different Types of Trade Show Flooring Options

While designing a trade show booth, there little space for errors. You need to be ahead of your competitors. Every element of your booth must be optimized including space, staff, giveaways, furniture, banners and displays. One element that often remains overlooked is the flooring. A well-coordinated floor that complements the booth design can make your trade show displays stand out. A wide array of trade show flooring options is available for exhibitors. Each gives a different appearance and makes Read more [...]

5 Ways to Revive Your Old Trade Show Exhibits

Have you been using the same outdated trade show exhibits year after year? Don’t you think it needs an update? Customer demand and preferences change with time and so do trade show trends. Using the old booth at every trade show isn’t very effective in today’s competitive environment. It’s one of the primary reasons for the declining number of lead generation.  To keep pace with the changing trends and to make your trade show exhibits both enticing again, an upgrade is necessary. Here Read more [...]

4 Ways to Attract Millennials to Your Trade Show Booth

To sell anything to your customers, you need to understand them. You need to figure out their preferences, likes/dislikes, social behaviour, etc. In short, you need to think like them and find out opportunities to attract them towards your product or service accordingly. The same applies to the Millennial generation, the newest target customers of many companies. According to Environics Analytics, Millennials accounted for about 27% of the total Canadian population in 2015. As you can see, Millennials Read more [...]