Category Archives: Trade Show Exhibit

The Ultimate Guide to Prepare for a Trade Show Exhibit

In a world ruled by digital technology, developing relationships in-person is still an effective marketing tool. Trade shows are important events for companies to reach out and connect with potential clients. This is also the perfect avenue for your business to maximize leads and traffic from their target audience. Therefore, you need to make sure that your exhibit will stand out by using the right equipment, designs, graphics and content. Some basic factors, which you must organize ahead of time, Read more [...]

8 Expert Tips to Attract More Traffic to Trade Show Exhibit Booths

Trade Shows are an excellent opportunity for small or big businesses to reach out to their targeted audience and create brand awareness. If you’re participating in a trade show, one of the major considerations is to chalk out a strategy that will bring enough traffic to the exhibit booth and justify your investment. This is because no matter how impeccable your exhibit displays and booth designs are, your exhibit participation can’t be a success if you’re unable to drive qualified traffic. An Read more [...]

Packaging and Shipping Your Trade Show Supplies

Trade shows are extremely time sensitive. You really need to be punctual with your trade show supplies. Your freight can be easily damaged or may even be delivered to the wrong location due to the time crunch. Keeping a few packaging tips in mind can help you save money and time and ensure a seamless delivery process. Here are a few things to remember. Packaging Your Materials Carefully Items which can be easily carried or taken with you mustn’t be shipped. The heavier your package Read more [...]

Trade Show Audience Engagement Strategies

A company’s presence at a trade show provides them with an effective platform. They get a chance to interact with new customers and also reach out to existing ones. It provides an opportunity for them to establish their brand as a reliable one and to leave their mark among their competitors. However, over the past few years, the trade show experience has undergone dramatic changes. It’s no longer simply about the takeaways, networking or shortlisting popular speakers. They allow managers to Read more [...]