Category Archives: Trade Show Exhibit

How to Close Sales with Difficult Customers at Trade Shows

When you are working a trade show, closing sales is the primary aim for many businesses. A trade show is considered a success when you get sales through leads generated there. But the key to closing sales largely depends of the type of customer you are handling. With difficult customers, you have to put in that extra effort. This may seem tricky, but it is not entirely impossible if you have efficient and calm representatives working your booth. The key is to stand your ground and make the customer Read more [...]

All You Need to Know to Choose the Right Trade Show

To get noticed by potential clients and other brands in your type of business, active participation in business exhibitions and trade shows is essential. These events connect you to the right audience, including potential clients. They also help you learn more about your competitors, as well as new business ideas and strategies associated with your type of business. Does this mean you have to be at every trade show in every corner of the country? No. The key is to learn how to recognize the right Read more [...]

How to Use Digital Marketing to Promote Your Trade Show

Exhibiting at a trade show is an excellent way to make your presence felt in your industry. To make your trade show performance a success, you should focus on impactful exhibits and a strong marketing strategy. However, there is one more thing you should use effectively to drive more traffic to your booth. That important element is digital marketing through social media platforms. Social media has tremendous potential to engage consumers. According to one survey, internet users spend an average Read more [...]

The Ultimate Guide to Prepare for a Trade Show Exhibit

In a world ruled by digital technology, developing relationships in-person is still an effective marketing tool. Trade shows are important events for companies to reach out and connect with potential clients. This is also the perfect avenue for your business to maximize leads and traffic from their target audience. Therefore, you need to make sure that your exhibit will stand out by using the right equipment, designs, graphics and content. Some basic factors, which you must organize ahead of time, Read more [...]