Be it a first timer or a veteran trade show exhibitor, mistakes are unavoidable during a trade show. Amidst so many preparations and arrangements, the chances of something going haywire are high. A trade show booth is intended to help you generate leads and establish your brand in the market. But, if small mistakes start turning into big disasters, then it's better to take necessary measures. To help you avoid making errors during the event, we are highlighting 4 common trade show mistakes to watch Read more [...]

Having good trade show booth etiquette is all about the appearance, behaviour, and the overall performance of your booth staff. Many exhibitors underestimate the value of etiquette training and fail to attract customers and prospects as a result. Irrespective of how impressive your design, lighting, banners, giveaways, and exhibits are, your staff plays the biggest role when it comes to representing your brand. Attendees may forget the design of your booth, but they will remember their experience Read more [...]

Trade show exhibits can help boost your campaign. Marketing executive, Judy Caroll, states that “99% of marketers said they found unique value from trade shows they did not get from other marketing mediums.” This article discusses three highly-effective techniques businesses should use to connect with customers and market their brand. Creative Presentation If your goal is to present to an audience that your product is the best in the biz, then your trade show booth needs to reinforce the message. Read more [...]