Marketing takes on many forms, but one that is particularly effective is trade show booths. A well-run booth can build three key areas of your business: the customer base, brand influence and product awareness. Build Your Customer Base This is because those who attend are actively searching for products or services. In fact, 1 out of every 2 attendees is interested in making a purchase. According Skyline Trade Show Tips, value is derived in three phases: 60% of exhibitors agreed it Read more [...]

Mistakes are part of everyday life, but some of them can cost you dearly. Thankfully, you can avoid five of the most common trade show mistakes that sadly, drag down entire performances time and again. Here are the five most common, and avoidable, trade show mistakes: Not setting objectives This is the number one most common mistake. Like with any other form of marketing, goals need to be clearly established and there needs to be objective metrics to measure success. Getting a booth, table Read more [...]

Your trade show booth is an investment. Lots of labour, planning, budgeting and sweat, went into making your booth what it is. But sometimes this isn’t enough. If on trade show days you find that visitors aren’t converting into sales; or worse, no one is visiting at all, then some change is needed. Before spending a large amount of money completely redesigning your trade show booth, know that there are five inexpensive things you need to try first. Kiss the big table goodbye – Extra Read more [...]

Why isn’t she interested in my exhibits? Where exactly am I going wrong? What benefits is my competitor giving him over me? Your booth staff might be the best-looking ones in your entire squad, but in case you feel you have done half the job on the warfront, there is no one more in mirage than you. Even after all the heat and energy that you managed to shower down in the booth, there can be numerous reasons why people just stare and walk away from your booth. Your booth might look too boring. Read more [...]

This morning, when I was assigned the task of writing a blog for my company, I sat and wondered what minute input is there that has been omitted by my fellow colleagues before. Scanning through the pages of Google for some authentic yet intriguing ideas I landed at a quote from the famous bard:- Cowards die many times before their deaths; the valiant never taste of death but once. – Julius Caesar. As always, Shakespeare brought to me an authentic and enthralling manner of grasping the needs Read more [...]