Trade shows are an excellent way for businesses to build a network and connect with their target customer base. But participating in a trade show is often an expensive activity for small businesses. There’s a long list of activities that demand attention when planning for a trade show and it can get tricky to create an accurate budget. If you’re thinking of exhibiting at an upcoming trade show, here are some helpful budgeting tips to help you save on costs while planning for a successful performance. Read more [...]