Tag Archives: trade show booths

The Ultimate Guide to Prepare for a Trade Show Exhibit

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In a world ruled by digital technology, developing relationships in-person is still an effective marketing tool. Trade shows are important events for companies to reach out and connect with potential clients. This is also the perfect avenue for your business to maximize leads and traffic from their target audience. Therefore, you need to make sure that your exhibit will stand out by using the right equipment, designs, graphics and content. Some basic factors, which you must organize ahead of time, Read more [...]

8 Expert Tips to Attract More Traffic to Trade Show Exhibit Booths

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Trade Shows are an excellent opportunity for small or big businesses to reach out to their targeted audience and create brand awareness. If you’re participating in a trade show, one of the major considerations is to chalk out a strategy that will bring enough traffic to the exhibit booth and justify your investment. This is because no matter how impeccable your exhibit displays and booth designs are, your exhibit participation can’t be a success if you’re unable to drive qualified traffic. An Read more [...]

4 Trade Show Budgeting Tips for Small Businesses

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Trade shows are an excellent way for businesses to build a network and connect with their target customer base. But participating in a trade show is often an expensive activity for small businesses. There’s a long list of activities that demand attention when planning for a trade show and it can get tricky to create an accurate budget. If you’re thinking of exhibiting at an upcoming trade show, here are some helpful budgeting tips to help you save on costs while planning for a successful performance. Read more [...]

How to Use Video Marketing to Boost Trade Show ROI

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Incorporating videos in your trade show marketing strategy can help you get better exposure and sales results. As an exhibitor, if you’re still not leveraging videos to educate and engage your trade show attendees, then you’re overlooking a powerful marketing tool. According to Vidyard, an online platform for businesses, about 70% of marketers claim that videos help them generate most conversions. This is mainly because viewers remember video content for a long time when they have engaged Read more [...]