A business exhibiting at a trade show aims at making it big at the event. Be it their booth’s appearance or the product demonstration, everything should be executed with perfection to generate more leads and make their brand stand out from the rest. But, apart from your trade show exhibits, there’s one more thing that is equally important in attracting more visitors at your booth, the attire of your booth staff. The dress code of your booth staff presents a professional image of the company, Read more [...]

Generating a positive ROI from any trade show booth is tough for any business. Should it be? The benefits of exhibiting at a trade show will surpass any marketing or growth technique. Trillions of business deals happen at any trade show every year. The biggest and the best definitely have the edge, but not all are successful. Why is that? A few businesses know the secret recipe of networking at tradeshows. It is no secret though, it simply means trade show success is measured by the amount of Read more [...]

Trade shows allow your business unique face-to-face opportunities with industry influencers and can be a tremendous investment to the company’s future. To ensure you make the best possible first impression, your business will need a well-designed trade show booth that beckons potential investors. In case the display is a bit outdated, before you spend the money on a new display, consider these three cost-effective ways to refresh your trade show booth. Swap out Current Graphics for an Updated Read more [...]

Trade show contests can drive a lot of traffic to your booth. It brings more opportunities to engage with customers, prospects and clients. There are two rules to remember :- plan it right and do it right. Else the entire investment is just blown down the drain. Offer Multiple Prizes Have visitors drop multiple prizes in any special prize box. Next, have people come back at a certain point of time during the day to collect their prizes. If your prizes are worth it, this tactic ensures Read more [...]

Exhibitors have come up with an emerging trend. More and more people are moving away from the generic candy dish to actually serving people real food together with beverages while at the booth. Trade shows have become somewhat of a food fest. Though it is one of the most historically accurate means of drawing people to your booth, yet companies today are standing at a cross point of deciding if at all investing in food is a good measure for the ultimate profit cycle of a company. Starting with something Read more [...]