Trade show booths are a great medium for displaying your company’s uniqueness and creativity. Many exhibitors believe in only using tried and tested ways for promoting their trade show displays, while others think out-of-the-box. Guerrilla marketing is a creative way to make your booth stand out. It helps you in getting an edge and maximizing your investment. With this marketing strategy, you can promote your products or services in an unconventional way within a limited budget. Whether it be Read more [...]

Marketing takes on many forms, but one that is particularly effective is trade show booths. A well-run booth can build three key areas of your business: the customer base, brand influence and product awareness. Build Your Customer Base This is because those who attend are actively searching for products or services. In fact, 1 out of every 2 attendees is interested in making a purchase. According Skyline Trade Show Tips, value is derived in three phases: 60% of exhibitors agreed it Read more [...]

Mistakes are part of everyday life, but some of them can cost you dearly. Thankfully, you can avoid five of the most common trade show mistakes that sadly, drag down entire performances time and again. Here are the five most common, and avoidable, trade show mistakes: Not setting objectives This is the number one most common mistake. Like with any other form of marketing, goals need to be clearly established and there needs to be objective metrics to measure success. Getting a booth, table Read more [...]

Your trade show booth is an investment. Lots of labour, planning, budgeting and sweat, went into making your booth what it is. But sometimes this isn’t enough. If on trade show days you find that visitors aren’t converting into sales; or worse, no one is visiting at all, then some change is needed. Before spending a large amount of money completely redesigning your trade show booth, know that there are five inexpensive things you need to try first. Kiss the big table goodbye – Extra Read more [...]