Tag Archives: trade show marekting

The Ultimate Guide to Prepare for a Trade Show Exhibit

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In a world ruled by digital technology, developing relationships in-person is still an effective marketing tool. Trade shows are important events for companies to reach out and connect with potential clients. This is also the perfect avenue for your business to maximize leads and traffic from their target audience. Therefore, you need to make sure that your exhibit will stand out by using the right equipment, designs, graphics and content. Some basic factors, which you must organize ahead of time, Read more [...]

8 Expert Tips to Attract More Traffic to Trade Show Exhibit Booths

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Trade Shows are an excellent opportunity for small or big businesses to reach out to their targeted audience and create brand awareness. If you’re participating in a trade show, one of the major considerations is to chalk out a strategy that will bring enough traffic to the exhibit booth and justify your investment. This is because no matter how impeccable your exhibit displays and booth designs are, your exhibit participation can’t be a success if you’re unable to drive qualified traffic. An Read more [...]

How to Use Storytelling as an Effective Trade Show Marketing Tool

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Trade show marketing strategies are successful only when the art of persuasion is efficiently exercised on prospects. This is where storytelling can help marketers create brand value for their companies to stand apart from competitors at trade show events. Storytelling is effective in building a positive perception of businesses because it helps people to connect with a brand on an emotional level. This is the reason why a brand’s marketing campaign that tells a story to communicate how their Read more [...]