5 Mistakes Your Trade Show Booth Staff Should Avoid

Booth staff are a vital asset at any trade show as your success at the event depends on them. They’re responsible for interacting with visitors on the trade show floor and converting them into your business leads. It’s very important to have the right booth staff to achieve your trade show goals and maximize sales opportunities. However, there are some crucial mistakes that booth staff should avoid. In today’s blog post, we’ll highlight some of these mistakes to help you train your staff Read more [...]

Why Trade Show Branding is Crucial for Your Exhibit’s Success

Trade shows provide a great opportunity to increase the visibility of your business, grow your network, and build relationships with prospects. Effective trade show branding plays a major role in achieving these goals. It helps to shape the psychology of the trade show attendees regarding the perception of your business and what you stand for. Successful branding of your booth also helps your business emerge as a powerful and immediately identifiable organization and initiates communication between Read more [...]

How to Use Social Media for Promoting a Trade Show Event

Trade show marketers are now emphasizing integrating social media into your on-site event marketing strategy more than ever. Social media is one of the best channels to boost your company’s event presence and also reach out to your potential customers who didn’t attend your show. Therefore, to get optimal results, you’ll need a solid social media marketing plan that works for your business. In today’s blog post, we’ll guide you through some smart ways to utilize social media before, Read more [...]

How to Use Storytelling as an Effective Trade Show Marketing Tool

Trade show marketing strategies are successful only when the art of persuasion is efficiently exercised on prospects. This is where storytelling can help marketers create brand value for their companies to stand apart from competitors at trade show events. Storytelling is effective in building a positive perception of businesses because it helps people to connect with a brand on an emotional level. This is the reason why a brand’s marketing campaign that tells a story to communicate how their Read more [...]

How to Use Video Marketing to Boost Trade Show ROI

Incorporating videos in your trade show marketing strategy can help you get better exposure and sales results. As an exhibitor, if you’re still not leveraging videos to educate and engage your trade show attendees, then you’re overlooking a powerful marketing tool. According to Vidyard, an online platform for businesses, about 70% of marketers claim that videos help them generate most conversions. This is mainly because viewers remember video content for a long time when they have engaged Read more [...]