Category Archives: Trade Show Exhibit

8 Expert Tips to Attract More Traffic to Trade Show Exhibit Booths

Trade Shows are an excellent opportunity for small or big businesses to reach out to their targeted audience and create brand awareness. If you’re participating in a trade show, one of the major considerations is to chalk out a strategy that will bring enough traffic to the exhibit booth and justify your investment. This is because no matter how impeccable your exhibit displays and booth designs are, your exhibit participation can’t be a success if you’re unable to drive qualified traffic. An Read more [...]

Packaging and Shipping Your Trade Show Supplies

Trade shows are extremely time sensitive. You really need to be punctual with your trade show supplies. Your freight can be easily damaged or may even be delivered to the wrong location due to the time crunch. Keeping a few packaging tips in mind can help you save money and time and ensure a seamless delivery process. Here are a few things to remember. Packaging Your Materials Carefully Items which can be easily carried or taken with you mustn’t be shipped. The heavier your package Read more [...]

Trade Show Audience Engagement Strategies

A company’s presence at a trade show provides them with an effective platform. They get a chance to interact with new customers and also reach out to existing ones. It provides an opportunity for them to establish their brand as a reliable one and to leave their mark among their competitors. However, over the past few years, the trade show experience has undergone dramatic changes. It’s no longer simply about the takeaways, networking or shortlisting popular speakers. They allow managers to Read more [...]

Questions to Ask a Commercial Moving Company

Before hiring anyone for anything, some background research is required on your part. It is a cost after all, and handling trade show exhibits require experience as the equipment and marketing tools that need to be moved are sensitive. Hence, you must be ready to ask them questions. The thoroughness and quality of the response you receive will help you choose the right moving company. Here are some basic questions you should ask a potential commercial moving company before hiring them for your Read more [...]

Renting or Buying Trade Show Exhibits: Pros and Cons

Are you planning for your next trade show? If so, then you’re likely busy deciding your trade show exhibits, giveaways, designs, etc. But have you decided whether you’ll buy your trade show booth or rent it? Seasonal trade show participants prefer to buy their own booths, while regular and active exhibitors choose to rent. The decision of buying or renting depends on many factors apart from the number of times you’re participating in a trade show. Let’s discuss the pros and cons of each Read more [...]