Tag Archives: trade show event

4 Ways to Maintain Brand Consistency at Trade Show Events

A lot of time and effort is invested by marketers to build a brand identity that clearly portrays what the business stands for. They aim towards creating a positive brand image to influence customers’ perceptions and buying decisions. Trade shows are treated as an integral part of brand communications strategy as they help businesses to showcase their brand and cost-effectively connect with thousands of existing customers and prospects. Maintaining brand consistency is very important at trade Read more [...]

How to Use Social Media for Promoting a Trade Show Event

Trade show marketers are now emphasizing integrating social media into your on-site event marketing strategy more than ever. Social media is one of the best channels to boost your company’s event presence and also reach out to your potential customers who didn’t attend your show. Therefore, to get optimal results, you’ll need a solid social media marketing plan that works for your business. In today’s blog post, we’ll guide you through some smart ways to utilize social media before, Read more [...]