Tag Archives: trade show event

Graphics Designing Tips for a Successful Trade Show

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Trade shows and fairs are great venues to make new connections and promote your company to new audiences. On average, brands have a very short time frame to communicate their vision and message to any passersbys at the trade shows, making engaging graphics a necessity. The graphic design of your banners highlights your company’s goals and position compared to your competitors. This post discusses various tips which will help you improve your display graphics so that it attracts more people Read more [...]

8 Expert Tips to Attract More Traffic to Trade Show Exhibit Booths

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Trade Shows are an excellent opportunity for small or big businesses to reach out to their targeted audience and create brand awareness. If you’re participating in a trade show, one of the major considerations is to chalk out a strategy that will bring enough traffic to the exhibit booth and justify your investment. This is because no matter how impeccable your exhibit displays and booth designs are, your exhibit participation can’t be a success if you’re unable to drive qualified traffic. An Read more [...]

4 Ways to Maintain Brand Consistency at Trade Show Events

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A lot of time and effort is invested by marketers to build a brand identity that clearly portrays what the business stands for. They aim towards creating a positive brand image to influence customers’ perceptions and buying decisions. Trade shows are treated as an integral part of brand communications strategy as they help businesses to showcase their brand and cost-effectively connect with thousands of existing customers and prospects. Maintaining brand consistency is very important at trade Read more [...]

How to Use Social Media for Promoting a Trade Show Event

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Trade show marketers are now emphasizing integrating social media into your on-site event marketing strategy more than ever. Social media is one of the best channels to boost your company’s event presence and also reach out to your potential customers who didn’t attend your show. Therefore, to get optimal results, you’ll need a solid social media marketing plan that works for your business. In today’s blog post, we’ll guide you through some smart ways to utilize social media before, Read more [...]